How long should each episode be?
It is a fair question. And for a lot of companies, it becomes a bigger sticking point than it should.
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One of the most common questions businesses ask before starting a podcast is this:
Who should actually host it?
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One of the biggest reasons businesses stall before launching a podcast has nothing to do with microphones, cameras, or editing.
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For busy entrepreneurs, it is a legitimate fear and reality that they could start a podcast and then stop it shortly after. It happens. Scroll through the podcast players, and you'll find a graveyard of shows that haven't had a new episode in 3 years. What if that's your show? Let's take a moment and unpack the pros and cons of launching and then killing a show.
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