Hiring a podcast production company should reduce your marketing team’s workload, not create another vendor to manage. But your internal team still has an important role. Here is what should usually stay in-house, what your production partner can handle, and where the handoff needs to be clear.
Read MorePodcast agencies and podcast production companies can look similar online, but they often solve different problems. One may focus more heavily on broader strategy, campaigns, and audience growth, while the other may focus on making the show itself easy to plan, record, edit, and repurpose. Here is how to tell which level of support your business actually needs.
Read MoreA freelancer can be a great choice when your company already knows how to run its podcast and mainly needs help with a specific task. A podcast production company usually makes more sense when you want someone to own more of the process. Here is how to decide which level of support your business actually needs.
Read MoreTwo podcast production quotes can have similar prices and still include completely different services. Before choosing a company, compare what is actually included, what your internal team still has to manage, and what happens once recording ends.
Read MorePublishing podcast pricing can help buyers understand whether your service is a realistic fit before they book a call. But putting one fixed number on the website can create its own problems. Here is how to give prospects useful pricing information without oversimplifying your service.
Read MoreMany businesses avoid talking about price because they worry good prospects will leave before speaking with sales. Usually, the bigger problem is leaving buyers with no idea what to expect. Here is how to discuss pricing on a business podcast honestly without turning the episode into a rate sheet.
Read MoreMost companies avoid mentioning competitors in their content. Buyers do not. They are comparing you whether you participate in the conversation or not. A business podcast gives you room to explain those differences honestly without turning the episode into an attack.
Read MoreEasy podcast topics are easy to record. The harder questions are often the ones buyers care about most. These 10 questions can help your business podcast build trust by addressing price, risk, alternatives, limitations, and fit before the sales call.
Read MoreYour sales team probably answers the same important questions every week. Those questions can become some of your best podcast episodes. Here are 25 buyer questions every business should consider answering publicly.
Read MoreYour sales team already knows what your business podcast should talk about. The questions prospects ask before buying can become a full year of useful podcast content—without forcing your marketing team to invent topics from scratch.
Read More“Business leaders” is not a useful podcast audience. Before recording another episode, define exactly who you want to reach, what they are trying to figure out, and why they should care about your show. Here is a practical way to do it.
Read MoreA business podcast can grow and still be strategically off course. If the people listening are not the people your company actually wants to reach, bigger numbers may not mean better results. Here is how to tell whether your podcast has the wrong audience—and what to change.
Read MoreA podcast relaunch does not have to mean abandoning everything you already built. If the audience is still valuable and the show has good content equity, you can update the positioning, format, branding, and strategy while bringing existing listeners with you.
Read MoreAn underperforming business podcast does not always need to be replaced. Sometimes the audience, content library, and brand equity are worth keeping. Other times, starting fresh is the cleaner move. Here is how to decide.
Read MoreA business podcast does not need to stay exactly the same forever. Sometimes a few small changes are enough. Other times, the show needs a new format, clearer positioning, or a complete reset. Here is how to tell the difference.
Read MoreAfter 12 months, a business podcast should be doing more than simply publishing episodes. It should be building a useful content library, supporting sales and marketing, reaching the right audience, and becoming easier to produce. Here is how to evaluate whether your podcast is actually working.
Read MoreSix months into a business podcast, you should know much more than your download count. You should know what topics connect, whether the production process works, how the content supports sales and marketing, and what needs to change next. Here is what a healthy business podcast should look like after half a year.
Read MoreYour sales team should not have to explain the same questions from scratch on every call. These seven business podcast episodes can help prospects understand your process, value, fit, and client experience before and after a discovery call.
Read MoreA podcast episode can be one of the most useful sales follow-up tools your team has—if it is sent for the right reason. Here is how to use podcast content to answer buyer questions, handle concerns, and build trust without turning every episode into another sales pitch.
Read MoreA strong client podcast interview should not disappear into your episode archive. One honest conversation can become a case study, blog post, sales follow-up resource, social content, and more. Here is how to turn one client story into a useful content system.
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