“Business leaders” is not a useful podcast audience. Before recording another episode, define exactly who you want to reach, what they are trying to figure out, and why they should care about your show. Here is a practical way to do it.
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A business podcast can grow and still be strategically off course. If the people listening are not the people your company actually wants to reach, bigger numbers may not mean better results. Here is how to tell whether your podcast has the wrong audience—and what to change.
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