The best client podcast interviews do not begin by asking someone to praise your company. They explore the problem, uncertainty, decision, experience, and lessons behind the result. These 15 questions can help you create a useful conversation future buyers will trust.
Read MoreClient interviews can become some of the most persuasive episodes on a CEO podcast, but only when the conversation feels honest. Here is how to ask questions that reveal the client’s real experience without turning the episode into a scripted endorsement.
Read MoreHow long should each episode be?
It is a fair question. And for a lot of companies, it becomes a bigger sticking point than it should.
Read MoreOne of the biggest reasons businesses stall before launching a podcast has nothing to do with microphones, cameras, or editing.
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